Founder's story - why SHEgnature

I wanted to decide freely, work creatively, and create something real. Fashion was not predetermined, but eventually it became clear: high-quality rather than cheap, no fast fashion, cozy and durable, with a statement, not interchangeable basics. The target group: women like me, who eventually dare to pursue their dreams and let no one discourage them.

This is also how the brand name came about, the combination of

SHE + signature + nature = SHEgnature.

 
SHEgnature is my yes to self-determination, freedom, and sustainability. Our statement pieces speak quietly but clearly, are supportive, but never flashy.

Up to today, it has already been a journey full of firsts: registering a business, filing VAT returns, designing creations - and holding them in your hands for the first time -, exploring social media (and that's still uncharted territory ;)), technically setting up your own shop, and registering your own brand (how proud you can be when you hold the official trademark certificate in your hands. But I know there will be many more firsts to come.

My goal: SHEgnature as a streetwear brand that supports you, catches you, motivates you every time you need it, so your dreams can grow and become reality.

 Learn more: Sustainability | Behind the Scenes | Shop